A good business/branding portrait should show your personality and style, and convey friendliness, approachability, and confidence. Using ambient daylight in an open environment (as opposed to a studio set with strobes) gives a natural look. A more casual pose can also enhance the appearance of friendliness. Using all of these devices and tools, my intent is to provide you with a head shot that enhances your brand, helps your prospects and client feel they know, like and trust you before they meet you, and create brand recognition across your various marketing channels.